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What Customers Expect In Today's Digital Economy

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If you have come this far on this website, I know you recognize the value of taking care of your existing customers.  If you are a one shot business and quickly move on to new customers, this web solution is not for you.  If you don't appreciate or like your existing customers, this web solution is not for you.  If you provide good services and products and recognize the value of your existing customers, let me show you in detail how a Customer Loyalty Website will generate 15% in sales.

1.  Compare Selling to Strangers Verses Existing Customers

Who spends more money?  Studies show that existing customers spend more money then first time buyers.

Who is the best source of referrals?  Who would you believe about eating at new restaurant? Someone who had never eaten there or someone who has eaten there and liked what they experienced?

Who makes more pricing demands?  Strangers ask for more pricing negotiations than current customers.

Who cost more to sell?  Estimates range from 5-10 times more expense to secure a new customer than to sell to an existing customer.

Where is your biggest competition?  First time buyers check out more competitors than existing customers when making their purchases.

In the end, what type of selling day do you want?  Do you want a day of selling to total strangers, trying to convince them that you have a good product, that you are a credible business, that your price is fair, that you are better that your competition? 

OR

A day of selling to your existing customers or their referrals to your business?  You know them, they are business friends, they already trust you; they don't squeeze you for lower pricing.  They come to you rather than your competition. 

A day of selling to business friends would leave you fresh and excited.                                 

2. What Model Do Successful Business Use

Some businesses are more successful than other businesses.  If you had to choose a model to follow in your business, what model would you follow, the winners or the losers?     

Let's look at the model of successful businesses.  What are the common ingredients these businesses possess?

• Successful businesses provide state of the art customers services.  Everyone claims to  offer good customer services.   The successful businesses consistently offer services that build a loyal customer base.
• Successful businesses focus on customer loyalty.  These businesses realize the future strength of their business comes from having a loyal group of customers that buy more often and refer their friends to the business.
• Successful businesses learn to adapt to changing times.  Look at Amazon.com.  They are the most successful book seller on the internet.   They have now leveraged their loyal customers and began to sell other items beyond books--with just as much success!
• Finding the right customers.  Those successful businesses are able to find the right customers for their business.  They match their products to the right customers.  What's the best way to determine the right customers?  Look at who has been buying from the business.
• Successful businesses minimize their expenses.  Successful businesses are quick to drop expenses that do not foster the growth of their business.

3.  What Does Business Research Show? 

Studies in all types of industries show that if you keep in regular contact with your existing customers, you can expect 30% of those customers to buy again or refer their friends to your business.  Give customers the right reasons to return to your website and they will return many times.

Studies show that 68% of customer who leave a business do not leave because of a bad experience.  They leave because they feel the business does not care about them.  How many of your current customers are leaving you for your competitors?

Eight of ten former customers will come back to a business if they feel the business cares about them.

4.  Who is Your Best Advertising Source?

What is absolutely your best form of advertising?  Word of mouth.  Where do you get the best word of mouth advertising? The most powerful advertising comes from customers who have already experienced your product first hand.  If their experience has been good, they will tell others about it.  That's how business reputations are made.

The key ingredient is the customer's experience of the product.  That experience involves the buying process, the performance of the product and the support and help the customer receives from the business regarding the product.  Customers will tell others about the business based on their experience with the product and the business.

I can see the wheels turning in your head.  You believe all the evidence I have provided you.  A Customer Loyalty Website makes wonderful sense.  But you still have the idea that growing your business means chasing after strangers. 

Let me show you how a Customer Loyalty Website would work for your business. Click here to learn How A Customer Website Works.